Growing up, I was my family's in-house tech support. My gong gong (grandpa) especially was endlessly curious, never discouraged and genuinely overjoyed every time something worked. He used technology to stay connected with family, navigate grocery stores in Canada, and feel a little more independent every day. Watching him showed me what good tech could really do for people.

I stumbled into UX during my business degree and never looked back. When I was turned away from a portfolio review, I built my own club for design enthusiasts. UX Laurier became a community where any student could learn, practice, and explore the world of design. We ran 12+ events, including the largest design-a-thon in Canada.

Since then, I've taken that same energy across early-stage startups, enterprise B2B SaaS, and digital consulting. Every project is different, but the goal doesn't change. Good design changed my gong gong's life in small, real ways and I'm here to keep building that!